for property developers
Söderhem is a Swedish-Brazilian brand, a pioneer of Independent Living in Brazil.
With developers as our partners, we create projects for a new generation of mature consumers: independent, active, and in charge of their own choices.
Our work brings together concept and product intelligence, the strength of a brand, our own guidelines, and operation — producing projects that stand apart and are built to scale.
A confidential 30-minute strategic conversation to assess the potential of your site.
a new category
The demographic shift is already creating new demand in the property market.
Mature people are living longer, working, building businesses, forming new relationships, and making different choices about where and how they want to live.
Most property products have yet to catch up with that change in behaviour.
Söderhem exists to occupy that space.
We do not adapt conventional developments for an older audience. We develop a category of housing of our own, built on autonomy, wellbeing, belonging, and the continuation of an active life.
the Söderhem model
Söderhem works alongside the developer from the conception of the project through to its operation. Our model combines three integrated layers, and all three are what turn a site into a Söderhem.
01
Layer 1
Proprietary knowledge of housing, longevity, and the behaviour of the mature consumer, applied to the strategic conception of the project.
That intelligence shapes a product that is relevant, wanted by the consumer, and matched to what each market can carry.
02
Layer 2
A Swedish-Brazilian brand, a pioneer of Independent Living in Brazil and already established as a national reference in housing for mature people.
The Söderhem guidelines hold the concept, the architecture, the experience, the communication, and the relationship with the consumer consistent.
03
Layer 3
The experience does not end when the building is handed over.
Söderhem takes part in structuring and running the concept, protecting what the brand promises and making sure the experience that was planned is the one the consumer meets, year after year.
Intelligence, brand, guidelines, and operation working together to turn a development into a Söderhem.
what changes for the developer
Söderhem connects international knowledge, a deep reading of the Brazilian consumer, and experience in property development.
For the developer, the partnership is entry into an emerging category through a structured concept, a recognisable brand, and a long-term view.
We do not hand over a consultancy report or a set of recommendations.
We take part in building a complete product, with an identity of its own, consistency in how it is delivered, and continuity once it is running.
A product created for a real shift in the market and in how people behave.
An identity of its own, able to earn recognition, trust, and desire.
Knowledge applied to the conception of the product. No generic formulas, no adaptations.
Criteria that hold the essence of the brand and the Söderhem experience in every project.
Involvement beyond development, so the concept actually reaches the consumer.
A platform built for national and international expansion.
positioning
Söderhem combines the Scandinavian view of housing, autonomy, and quality of life with an understanding of the relationships, the behaviour, and the reality of the Brazilian consumer.
That combination produced a singular concept of Independent Living: international in outlook, Brazilian in character, and ready to grow across different markets.
Our aim is not to develop isolated projects.
We are building a brand the consumer can recognise, and one that can be repeated with consistency at national and international scale.
opportunities
We are looking for developers with sites they own, are negotiating, or are studying, who want to build products with real differentiation, a long-term view, and a reading of where the market is going.
Among other things, the assessment considers:
The product does not need to be defined yet. The conversation can start from the site and the opportunity the developer has seen in it.
a conversation with the CEO
Book a confidential 30-minute strategic conversation with Daline Hällbom, CEO of Söderhem.
It is a first read on the site, the market, the stage the project has reached, and whether there is a partnership here.
Opportunities are reviewed by the Söderhem team first. Sending your information is not an approval, and not a commitment to develop the project.
Our team will make a first assessment, and if there is a fit with the Söderhem model we will be in touch to book a 30-minute conversation with the CEO.
contact
Tell us where you are coming from and we will answer with what makes sense for you.
We reply within two working days.